Juventus reports a €2.5 million net loss for the first half of the fiscal year, as falling broadcast and ticket revenues offset gains in sponsorship deals.
The latest financial figures for Juventus have revealed a sharp turn into the red, with the club reporting a €2.5 million net loss for the first half of its fiscal year.
This marks a significant shift from the same period last year, when Juventus njoyed a healthy €16.9 million profit.
Both broadcasting rights and match-day ticketing income saw a decline, suggesting a cooling in traditional revenue channels. While the club remains a global brand, these numbers reflect the reality of competing in a landscape where every euro must be fought for, especially when the “guaranteed” income of European football has been inconsistent.
Looking ahead, the club isn’t offering a sugar-coated outlook for the remainder of the season. Management confirmed on Monday that they expect both the net result and operating cash flow to remain negative for the full fiscal year ending June 30, 2026.
The detailed breakdown shows that total revenue fell by nearly 11%, landing at €260.6 million for the period between July and December. Beyond the dip in TV and ticket money, the club also saw lower income from player registration rights. One of the few bright spots in the report was a boost in sponsorship deals, which partially offset the losses and proved that the Juventus brand still carries significant weight in the commercial market.
It is impossible to view these numbers without considering the club’s recent history. Juventus is still navigating the long-term fallout of an accounting scandal involving player trading and salary payments. These legal and ethical hurdles ultimately led to a ban from European competitions during the 2023/24 season, a move that stripped the club of vital Champions League revenue and continues to haunt their financial recovery efforts.
On the pitch, the club is hoping that a change in leadership will lead to more predictable results.
In October, Juventus appointed former Italy manager Luciano Spalletti as head coach until the end of the current season. The hope is that Spalletti’s tactical discipline and experience can secure a high enough league finish to guarantee the return of consistent European football, which is essential for balancing the books.
As the club approaches the end of its fiscal year in June, the focus will remain on stabilizing the ship both financially and sporting-wise.
While a €2.5 million loss is manageable for a club of this size, the trend of falling revenue in core areas is a challenge that the board will need to address. For now, the “Old Lady” is proving that she can still weather a storm, even if she has to do it with a lighter purse.
