Viktor Gyökeres trademarks signature celebration while playing for Arsenal, following similar moves by top stars.
Viktor Gyökeres has officially trademarked his distinctive goal celebration, adding a personal branding milestone to his growing profile at Arsenal. The Swedish striker’s signature gesture has become increasingly recognisable among fans.
The celebration, which sees Gyökeres cross his hands in front of his face to form a mask, has gained popularity during his appearances for both club and country. The trademark registration means the gesture is now legally protected for commercial purposes.
Aura 🫱🫲 pic.twitter.com/yKqyyKJUfM
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According to reports, documents from the European trademark authority confirmed that the application was approved in September. The submission reportedly included an image of the forward performing the now-iconic pose.
By securing trademark rights, Gyökeres joins a growing list of footballers who have taken steps to protect their personal brand. The move allows players to maintain control over how their image and celebrations are used commercially.
Among those who have taken similar action is Kylian Mbappé, who has also trademarked his celebration. These efforts reflect the increasing importance of branding in modern football.
Cole Palmer has likewise secured trademark protection for his own celebration. His representatives previously explained that the decision was aimed at managing commercial use rather than preventing others from copying the gesture.
Gyökeres’ move highlights how players are becoming more proactive in shaping their identity beyond the pitch. As his influence continues to grow, the trademark ensures his iconic celebration remains closely tied to his personal brand.
